New labeling advice published by Portman Group
2017
On Tuesday (12th September) the Portman group published revised Guidance to drinks producers on communicating alcohol and health-related information to consumers across multiple channels, including on-pack and online.
The new Guidance supersedes the 2011 guidance agreed under the Department of Health Responsibility Deal Alcohol Network Labelling Pledge.
The Guidance provides icons and best practice options for on pack labelling including three minimum elements:
- Unit alcohol content per container (and optional per typical serve
- Pregnancy logo/message
- Active signposting to Drinkaware.co.uk
In addition the Guidance includes advice on how to reflect the revised Chief Medical Officer’s guidelines on lower risk drinking with wording as agreed with Department of Health and a range of other helpful information which producers could communicate.
The new Guidance follows consultations with a range of trade association for drinks producers including the BBPA, NACM, SWA and WSTA.
Following discussion with the Department of Health and Food Standards Agency, a deadline of 1 September 2019 for the removal of out-of-date information has been agreed.